Impact instead of average results - Shape the future of sustainable real estate with us.

Welcome We are a fast-growing company specializing in energy-efficient refurbishment and sustainable real estate solutions. Our dynamic team of experts develops innovative residential and commercial projects to the highest ecological standards. We are passionate about reducing CO₂ emissions and developing future-oriented strategies to create sustainable living spaces. In doing so, we ensure that our clients' properties are sustainable, economically viable and value-enhancing. We offer end-to-end solutions for energy-efficient upgrades, green subsidies and financing as well as comprehensive ESG management. Your areas of responsibility As a Content Marketing Manager (m/f/d), you shape the voice of our brand: clear, relevant and effective. You develop content that builds trust, converts leads and strengthens Purpose Green as a thought leader. No buzzword bingo, but well thought-out, data- and impact-driven communication with a focus on B2B and B2C customers. AI is not just a tool for you, but an integral part of your content strategy - from idea generation to distribution.

• Operational and strategic development as well as further development of our content strategy along the entire funnel - from awareness to conversion to retention
• Content creation: You write, design and publish content that stands out and performs: Checklists, blog articles, whitepapers, landing pages, copy for ads, case studies etc.
• You think across all channels: your content is used specifically for websites, social media, email, paid ads and sales enablement to increase reach, trust and conversion along the entire customer journey.
• Corporate Influencer Management: Working closely with our founders and other teams to strengthen their LinkedIn presence
• Partner communication: making our Purpose Green partnerships visible on social media, the website and other channels
• Community & stakeholder engagement: Building an active, high-quality community around ESG, energy efficiency and sustainable real estate - with a focus on our B2B target group, but also with the clear aim of reaching and involving B2C-relevant stakeholders such as private owners of apartment buildings in a targeted manner
• Data and impact-oriented content excellence: developing content with a strategic vision and high quality standards - based on data, insights and clear objectives. Every piece of content is designed to create demonstrable added value, serve relevant KPIs and contribute to brand and business development in the long term.

Your skills and qualifications

• At least 6 years of professional experience in content marketing and social media with a strong SEO focus - ideally in a fast-growing B2B and B2C environment
• You have a flair for good content, relevant topics and market-changing positioning
• You write excellently - in German and ideally also in English - and always find the right tone for the target group, channel and format
• You are keen to experiment with AI, have knowledge of CRM systems (ideally HubSpot) and data-driven work
• Experience in working with founders, thought leaders or partner organizations
• You enjoy interdisciplinary collaboration with teams such as Growth, Sales and PR
• Fluent written and spoken German and English

Welcome

Purpose Green is one of Germany's leading ClimateTech companies. Our goal: the complete decarbonization of the building sector. With our unique, modular end-to-end approach, we combine intelligent software solutions with ESG & energy consulting and operational construction management via our Green+ portal - fully digitalized and scalable.

Our clients are private and institutional real estate owners, funds, property managers, family offices and portfolio holders. We support individual properties as well as large-volume portfolios - and combine ecological impact with economic value enhancement.

Your areas of responsibility

Your mission: To build up the entire Commercial & Growth Unit, scale the team and develop it into a strategic management function within the company.

We are not looking for a "Head of Sales" who manages existing processes. We are looking for a strong leader who can holistically develop and take responsibility for complex go-to-market structures in a dynamic, fast-growing environment and align them for scalable growth - with a clear perspective on the role of Chief Sales Officer (CSO).

• Establish, scale and lead a Commercial & Growth Unit: You structure and lead a high-performance Commercial & Growth Unit - from pre-sales to expert advice to the implementation of concrete customer solutions. You define and recruit key roles (e.g. ESG Managers, SDR, Business Development, Partnerships), establish clear responsibilities, efficient processes and individual development paths and anchor an ambitious, impact-oriented team culture with a clear focus on customer benefit and long-term relationships.

• Develop & implement a scalable go-to-market strategy: Development and continuous iteration of a data- and feedback-based, cross-channel sales and marketing strategy for heterogeneous target groups - including funnel logic, campaign management and close integration of sales and marketing.

• Develop & implement a scalable go-to-market strategy: You will develop a data and feedback-based, overarching sales and marketing strategy for our target groups. You will set clear priorities along the entire customer journey: Campaign management, touchpoint optimization and the close integration of marketing and sales are just as much a part of your area of responsibility as their continuous further development.

• Expand CRM systems & automation intelligently: You use HubSpot for data-based lead qualification, deal progression and customer segmentation - and further develop automation, system logic and CRM structures to specifically increase efficiency and outcome across all phases of the process.

• Define, scale and take responsibility for KPI systems: You develop a complete set of relevant sales KPIs (including pipeline velocity, win rates, CAC, segment conversions), implement them in CRM and analysis tools and manage the organization with data support.

• Operationally design & implement sales processes: You develop targeted, modular sales processes - from initial contact to consulting cycles to closing - and ensure stringent, efficient implementation at all levels.

• Responsible for cross-segment market development: You understand institutional decision-makers as well as private owners and develop differentiated approaches to customer approach, scaling and customer loyalty - from mass mail to C-level pitches.

• Develop customers strategically: You personally accompany our new & existing customers - especially at portfolio level - and develop long-term relationships with the decision-makers.

• Close cooperation with the management: You will work directly with the CEO and Head of Operations, report on an equal footing, prioritize independently and develop sales strategies for business expansion.

Your skills and qualifications

• At least 8 years of sales experience with proven success in fast-growing, dynamic markets - ideally in the SaaS, PropTech, ConstructionTech or ClimateTech environment.

• At least 4 years of disciplinary leadership of teams with at least 5-15 FTEs in fast scaling organizations, including structured recruiting, enablement and performance management.

• Experience in the development and operational implementation of sales strategies in founder-led or VC-financed companies - including iterative process development and end-to-end responsibility.

• Deep understanding of complex B2B and B2C decision-making processes, especially in the real estate context.

• Excellent skills in KPI design & management - you have independently developed scalable KPI frameworks, set up reports and managed growth through numbers in the past.

• Strong resilience, agility and implementation skills - you act autonomously in unclear structures, prioritize data and experience and bring energy to your team.

• Language & Communication: Excellent written and spoken German (C2) and very good English (at least C1) are required - some of our clients are international.

Welcome As a fast-growing ClimateTech company, we help owners to make their properties energy-efficient, eligible for subsidies and ESG-compliant. With digital tools and strong expert solutions, we offer end-to-end services for refurbishment, CO₂ reduction and value enhancement: holistic, economical and future-proof.

Do you love outbound, like to deliver and want real impact? Then Purpose Green is the right place for you: We are looking for a real hunter who inspires decision-makers and fills our pipeline with energy. Your areas of responsibility

• Strategic lead generation:Identification, qualification and prioritization of relevant B2B and B2C leads along our Ideal Customer Profile (ICP).
• Outbound excellence: You contact decision-makers by phone, email, LinkedIn & events - at eye level, with a clear value proposition.
• Inbound routing: You take on incoming inquiries, qualify them methodically and convert them into structured initial discussions.
• Sales Intelligence: You recognize patterns, identify opportunities and provide structured feedback to Marketing & your team lead - data-based, precise.
• CRM discipline & reporting: Clean maintenance and analysis of your activities in HubSpot; your funnel is transparent and controllable.
• Events & Activation: You strategically position our webinars, trade fairs and live formats in your target group.
• Learning & scaling: You continuously develop your approach, test new channels, formats & narratives - and help to standardize best practices.

Your skills and qualifications

• Professional experience: At least 1 year of experience in outbound sales - for example as an account manager, sales representative, real estate agent, sales agent, business development representative (BDR), telephone sales representative, salesperson, customer service agent or call center agent (m/f/d) - ideally in a fast-scaling SaaS, tech or startup environment
• Success drives you: Proven success in pipeline building & lead conversions
• Excellent communication skills: you get to the heart of complex topics - precisely, confidently and empathetically
• Analytical mindset: You think in patterns, understand funnel dynamics and use data to guide your approach
• High energy level & ownership mentality: You don't wait for tasks, you recognize them
• Technical affinity: CRM systems, sales tools and outreach automation are standard repertoire for you (HubSpot, LinkedIn Sales Navigator, Aircall etc.)
• Shaping the future: Interest in real estate, tech, digital tools & modern B2B software
• Language level: Very good written and spoken German (comparable to native speaker level) and good to very good English skills

Welcome

As a fast-growing ClimateTech company, we help owners to make their properties energy-efficient, eligible for subsidies and ESG-compliant. With digital tools and strong expert solutions, we offer end-to-end services for refurbishment, CO₂ reduction and value enhancement - holistically, economically and future-proof.

Are you a Hunter? Perfect. As Sales manager - ESG (m/f/d) you will drive our growth and be responsible for the entire sales cycle. You build up your own pipeline, convince and close deals. You will also be responsible for looking after your existing customers! 

The focus here is on B2B clients with one or more apartment buildings and large portfolio companies.

If you have drive, want ownership and are looking for real impact - let's talk!

Your areas of responsibility

• Lead generation & closing: You manage the entire sales funnel - from lead generation to product demos and closing. With your consultative approach, you convince decision-makers of the added value of our solution.

• Account management: You look after your customers even after the deal has been closed, recognize cross-selling and upselling potential and develop long-term partnerships.

• Proactive market and KPI orientation: You will work closely with the Head of Sales to make data-based decisions and continuously optimize the sales process. You will keep an eye on important KPIs such as lead volume, conversion rates and pipeline quality.

• Co-design & teamwork: You actively contribute to the further development of our sales processes, share best practices and provide valuable feedback to marketing & product teams.

Your skills and qualifications

• Professional experience: Several years of B2B sales experience - ideally in real estate, construction or tech - e.g. as an account executive, sales consultant, sales representative, real estate agent, sales consultant or customer advisor (m/f/d). You have a proven track record of successfully completing complex sales cycles.

• High profile clients: Experience working with demanding clients and a strong understanding of the needs of C-level decision makers.

• Analytical skills: Ability to develop and implement data-driven strategies. In-depth knowledge of using CRMs such as HubSpot to optimize sales processes.

• Strong communication skills: Excellent communication skills, both written and verbal, and the ability to present complex issues convincingly. Negotiation skills in German and English.

• Entrepreneurial thinking: You recognize opportunities independently, set strategic priorities and develop creative solutions to drive growth. Your actions are always proactive and geared towards sustainable added value.

• Dynamic environment: In a fast-growing environment, you are flexible, adaptable and see change as an opportunity to actively shape processes and take on responsibility.

Welcome We are a fast-growing company specializing in energy-efficient refurbishment and sustainable real estate solutions. Our dynamic team of experts develops innovative residential and commercial projects to the highest ecological standards. We are passionate about reducing CO₂ emissions and developing future-oriented strategies to create sustainable living spaces. In doing so, we ensure that our clients' properties are sustainable, economically viable and value-enhancing. We offer end-to-end solutions for energy-efficient upgrades, green subsidies and financing as well as comprehensive ESG management. Your areas of responsibility

• Strong focus on the development and implementation of a holistic content strategy.

• Disciplinary and technical management of the entire marketing team including personnel development, coaching and capacity planning.

• Responsibility for the development, implementation and monitoring of the marketing strategy and OKRs in close cooperation with the management.

• Responsibility for the budget and marketing results.

• Expansion and management of all SEO activities including website management (Webflow).

• Independent planning, implementation and optimization of performance marketing campaigns via various channels (Google, LinkedIn, Meta).

• Control and optimization of all marketing measures based on clear KPIs such as CAC, ROAS and CPL.

• Close cooperation with C-Level, Sales, Product, Design and related departments for strategic prioritization and implementation.

• Conception of landing pages and sales materials for conversion optimization as well as testing strategies for continuous improvement.

• Responsibility for the integration and further development of all marketing measures along the entire customer journey.

Your skills and qualifications

• Proven leadership experience with responsibility for multidisciplinary marketing teams, including team building in the content area.

• 7+ years of overall marketing experience, preferably in digital, fast-growing companies or start-ups.

• In-depth expertise in performance marketing (Google Ads, LinkedIn, Meta etc.) with cross-channel management of SEA, paid social and retargeting.

• Sound know-how in campaign setup, targeting, tracking, attribution and conversion optimization as well as experience in using tools such as Google Analytics, Tag Manager, HubSpot, etc.

• Proven success in developing and scaling marketing strategies for B2B and B2C target groups.

• Experience in OKR development and management at department level as well as strategic communication with C-level stakeholders.

• Strategic mindset for linking content marketing with business goals and scaling data-driven content initiatives, ideally in a SaaS or tech environment.

• Sound SEO knowledge, including technical SEO, keyword strategy, monitoring and CMS experience (preferably Webflow).

• Excellent written expression, structured communication and a high level of personal responsibility.

Welcome We are a fast-growing company specializing in energy-efficient refurbishment and sustainable real estate solutions. Our dynamic team of experts develops innovative residential and commercial projects to the highest ecological standards. We are passionate about reducing CO₂ emissions and developing future-oriented strategies to create sustainable living spaces. In doing so, we ensure that our clients' properties are sustainable, economically viable and value-enhancing. We offer end-to-end solutions for energy-efficient upgrades, green subsidies and financing as well as comprehensive ESG management. Your areas of responsibility

• Supporting partners at working level: maintaining and expanding relationships with brokers, consultants and other cooperation partners.
• Coordination of joint campaigns: planning and implementation of marketing and sales campaigns in collaboration with our partners.
• On-site training: conducting training courses and workshops directly at our partners' premises or virtually to familiarize them with our products and services.
• Lead tracking: Analysis and monitoring of our partners' lead generation and performance in order to identify optimization potential and ensure correct billing.
• Contract management: drafting, negotiating and managing cooperation agreements with our partners.

Your skills and qualifications

• Academic background: Successful Bachelor's or Master's degree, ideally from a business school or university in a business-related program.

• Experience: 6+ years of experience in partner management, sales or business development, ideally in the real estate, finance or insurance industry.
• Strong communication skills: You are an excellent networker, can communicate complex issues clearly and present them convincingly - in both German and English.
• Understanding of contracts: You have a good feel for contract structures and can strategically negotiate and manage cooperation agreements.
• Structured way of working: You maintain an overview even in a dynamic environment, set clear priorities and coordinate several partnerships at the same time.
• Analytical thinking: You use data-based insights to optimize campaigns and increase partner performance.
• Initiative & hands-on mentality: You recognize potential, proactively implement measures and develop creative solutions for the further development of partnerships.
• Technical understanding: Experience in working with CRM systems (e.g. HubSpot) and a basic understanding of digital marketing and sales channels are an advantage.

Welcome

If you haven't found a suitable position, we look forward to receiving your unsolicited application!

Tell us why you're interested in working at Purpose Green and share your resume. We'll get in touch as soon as a suitable role opens up.

Welcome We are a fast-growing company specializing in energy-efficient refurbishment and sustainable real estate solutions. Our dynamic team of experts develops innovative residential and commercial projects to the highest ecological standards. We are passionate about reducing CO₂ emissions and developing future-oriented strategies to create sustainable living spaces. In doing so, we ensure that our clients' properties are sustainable, economically viable and value-enhancing. We offer end-to-end solutions for energy-efficient upgrades, green subsidies and financing as well as comprehensive ESG management. Your areas of responsibility

• Responsibility for budget planning, forecasts and annual planning in close cooperation with the specialist departments
• Carrying out target/actual comparisons, variance analyses and scenario calculations
• Preparation of monthly investor and management reporting with a focus on KPIs, business performance and strategic recommendations
• Creation and further development of sales and cash flow forecasts as a basis for management decisions
• Profitability analyses for investment projects (e.g. CAPEX)
• Participation in strategic initiatives such as cost optimization, growth planning or process improvement

Your skills and qualifications

• Completed studies in business administration, finance, controlling or a comparable course of study
• At least 4 years of professional experience in FP&A, Controlling or Financial Business Partnering
• Strong analytical skills paired with a keen understanding of business models and business contexts
• Confident with Excel, Google Sheets and ideally BI tools
• Strong communication skills, ability to work in a team and high self-motivation
• Business fluent in German, good knowledge of English

Nice to have

• Experience in the creation of financial models is a strong advantage
• Treasury experience

Welcome

We are a fast-growing company specializing in energy-efficient refurbishment and sustainable real estate solutions. Our dynamic team of experts develops innovative residential and commercial projects to the highest ecological standards. We are passionate about reducing CO₂ emissions and developing future-oriented strategies to create sustainable living spaces. In doing so, we ensure that our clients' properties are sustainable, economically viable and value-enhancing. We offer end-to-end solutions for energy-efficient upgrades, green subsidies and financing as well as comprehensive ESG management.

Your areas of responsibility

• Project management of construction projects with a focus on refurbishments as a contact person for our customers and partners
• Active project management of deadlines, costs and building quality as well as the preparation of feasibility studies including as-built surveys
• Tendering and awarding Creation and preparation of tender documents and support and monitoring of the award procedures, including the selection and commissioning of suitable service providers.
• Invoice verification and warranty management: Checking service providers' invoices for accuracy and completeness as well as managing and monitoring warranty claims to ensure that defects are properly rectified.
• Central contact for existing customer relationships

Your skills and qualifications

• Completed training as a master craftsman or state-certified construction technician (m/f/d), Bachelor's or Master's degree in civil engineering or architecture.
• 3+ years of professional experience in construction management and/or project management, ideally with a focus on energy-efficient refurbishments
• Optional: Experience in the implementation of TDDs / feasibility studies
• Sound knowledge of the recognized rules of technology, standards, AHO, VOB and HOAI as well as good knowledge of MS-Project or comparable tools
• Solution-oriented and independent way of working as well as a high degree of initiative.
• Strong negotiating skills and assertiveness.
• Confident manner towards customers, service providers and all project participants.
• Business fluent German (C2) and good communication skills.
• Driving license class B is desirable.

Welcome We are a fast-growing company specializing in energy-efficient refurbishment and sustainable real estate solutions. Our dynamic team of experts develops innovative residential and commercial projects to the highest ecological standards. We are passionate about reducing CO₂ emissions and developing future-oriented strategies to create sustainable living spaces. In doing so, we ensure that our clients' properties are sustainable, economically viable and value-enhancing. We offer end-to-end solutions for energy-efficient upgrades, green subsidies and financing as well as comprehensive ESG management. Your areas of responsibility

• Complete accounts payable and accounts receivable accounting (recording incoming and outgoing invoices, posting bank accounts, monitoring dunning procedures)
• Independent preparation of monthly, quarterly and annual financial statements in accordance with HGB
• Preparation and execution of payment transactions
• Preparation of advance VAT returns
• Cooperation with the tax consultant, in particular in the preparation of annual financial statements and tax returns.
• Collaboration in budget planning and control.
• Use of Datev accounting software for various financial processes
• Collaboration in budget planning and control
• Documentation and optimization of accounting processes.

Your skills and qualifications

• Completed commercial training or a degree in finance and accounting.
• Several years of professional experience in accounting, preferably in a start-up environment.
• Sound knowledge of Datev and MS Office
• Careful, independent and structured way of working.
• Ability to work in a team and high reliability.
• Very good written and spoken German.

Welcome

We are a fast-growing company specializing in energy-efficient refurbishment and sustainable real estate solutions. Our dynamic team of experts develops innovative residential and commercial projects to the highest ecological standards. We are passionate about reducing CO₂ emissions and developing future-oriented strategies to create sustainable living spaces. In doing so, we ensure that our clients' properties are sustainable, economically viable and value-enhancing. We offer end-to-end solutions for energy-efficient upgrades, green subsidies and financing as well as comprehensive ESG management.

Your areas of responsibility

• Independent planning and implementation of KG 400 trades in work phases 1-7
• Complete completion of all service phases (KG 400) from the creation of refurbishment concepts, design and approval planning to participation in the awarding of contracts
• Client advice on technical building services
• Carrying out quality controls and acceptances
• Coordination with specialist planners and consultation with authorities
• Documentation and reporting of projects

Your skills and qualifications

• Successfully completed studies in technical building equipment (TGA), supply engineering, electrical engineering, building services engineering, building climate control, energy technology or comparable qualification (e.g. master craftsman/technician)
• 5+ years of professional experience in the planning, implementation or maintenance of TGA systems
• Sound knowledge of heating, ventilation, air conditioning, sanitary engineering, possibly electrical engineering
• Sound knowledge of HOAI service phases 1-7
• Experience in using CAD software and tendering programs
• Basic knowledge of the relevant regulations and legal requirements as well as confident handling of VOB, HOAI and optionally AHO
• Structured and independent way of working as well as high problem-solving skills
• Fluent written and spoken German.