The evolution of our brand

From complex to clear - a brand that provides orientation

At a time when real estate owners are facing increasingly complex challenges, it was important for us to provide clarity. Our new website has been redesigned from the ground up to give you clear access to our solutions.

Sustainability and profitability - two sides of the same coin

With our new editorial style, we make complex topics accessible and understandable. Our expertise is conveyed even better through clear structures and comprehensible language. We invite you to actively engage with the topic of sustainable real estate development. Interested investors or potential customers will now find the areas of ESG consulting, subsidy consulting and project management as well as our software solutions and individually available service offerings clearly structured at Purpose Green - holistically conceived, modularly available, and our experts are always available to answer your questions free of charge during an initial consultation.

Our new look - professionalism meets modernity

The new Purpose Green brand identity stands for:

Clear, elegant typography - aesthetics meets function

Our choice of typeface has been deliberately chosen to convey professionalism, clarity and high quality. It supports our brand identity not only visually, but also in its impact: professionally sound, structured and accessible.

Our primary serif font is used specifically for headlines and sub-headlines - at key brand contact points such as our website, business cards and company brochures. It combines elegance with modern legibility and creates a recognizability that visually strengthens Purpose Green.

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For continuous text, we rely on a sans serif font that offers a clear, easy-to-read structure. This combination ensures a harmonious typeface that makes content comprehensible and accessible - in line with our aim of communicating complex topics in an understandable way.

Our typography complements our tone of voice: it underlines our professional but approachable style, conveys content in a fact-based way and remains minimalist but classy.

• High-quality serif font for headlines - professional, elegant and versatile.
• Sans serif font for continuous text - clear structure, high legibility and modern aesthetics.
• Visual support for our Tone of Voice - precise, accessible and timeless.

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A balanced color concept - for the world of real estate and modernization

Colors play a central role in brand perception. Our color palette combines earthy building material tones with natural nuances to radiate stability, reliability and clarity. This timeless, professional look creates a solid foundation for our communication.

The primary palette is complemented by the targeted use of secondary colors, which provide visual accents and convey modernity and warmth. The result is a balanced color concept that combines seriousness with a contemporary aesthetic.

• Primary colors - Natural, earthy tones for stability and clarity.
• Secondary colors - Targeted contrasts for modernity and visual vibrancy.
• Harmonious overall appearance - professional, timeless and confidence-inspiring.

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Editorial style - complex content presented editorially

Our editorial style is designed to make complex topics understandable and accessible. Clear structures, precise language and a fact-based approach ensure professional but approachable communication. We rely on a well thought-out design that provides orientation and conveys content in an appealing way.

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Visual clarity through illustrations

While we have deliberately used monochrome line illustrations, especially for buildings, since our foundation, modern color illustrations and icons are now becoming a new part of our editorial concept. They help to make abstract or technical content more tangible and get to the heart of the matter. We attach great importance to a reduced, professional aesthetic that emphasizes our visual identity without being distracting.

• Structured content - Clearly structured, logically organized and easy to read.
• Concise language style - understandable, fact-based and professional.
• Visual support - illustrations and icons to clarify complex relationships.

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Technology as the key to success

With our digital solutions such as the Energy Light Report and the Green+ Portal, we offer you innovative tools that make sustainability measurable and economically viable. These products are at the heart of our mission to pave the way to a sustainable future for property owners.

Outlook: International and future-oriented

Purpose Green is constantly evolving. With our new brand identity, we are ideally positioned to support you internationally in the sustainable transformation of your real estate. We remain true to our core promise: sustainability in the real estate industry pays off - we'll show you how.

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